“Audio and video are becoming integral parts of Internet life and RadicalMail’s technology is the best way for us to get audio and video out to our users,” says Tom Detmer, president and chief executive officer of Exactis.com.
The deal will allow Exactis.com to sell clients on sending movie and TV clips, live action cartoons, music, rich media advertisements, and product demos. Exactis.com believes its clients might want to leverage existing audio and video creative by sending it to prospects, or existing customers, via email.
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