Excite, Universal Studios Sign Promotion Deal

Universal Studios Online and Excite signed a deal to promote three Universal Studios’ Internet destinations through the Excite online network.

Announced in conjunction with the launch of the Real Hollywood Network, Universal’s content is available on the Excite People and Chat Channels.

The Real Hollywood Network, a new entertainment and celebrity chat site, will be made available on Excite’s People and Chat Channel in co-branded online auditoriums. Both companies will share ad revenues from the Excite version of The Real Hollywood Network.

The Universal Studios Hollywood Backlot Store, featuring a selection of merchandise from Universal Studios entertainment properties, and the Universal Studios Online Auction, specializing in celebrity memorabilia and collectibles, will be promoted on the Excite shopping channel through banner advertising and other promotional placements.

Both the Hollywood Backlot Store and Online Auction are located at the Universal Studios Web site.