Execs & Accounts: 72andSunny, Dominic Schmitt, Arkadium

72andSunny hired Jason Yau as senior digital developer. The agency has created work for Nike, Discovery Channel, and 2K Sports. Yau joins from Yahoo, where he was part of the Brickhouse innovations group.

Tacoda vet Dominic Schmitt joined Adtuitive as VP, business development. Schmitt was a founding employee at the behavioral targeting company. He also served for a time as general manager of Tennis.com, where Tacoda founder Dave Morgan is chairman.

Arkadium helped create an online fishing game for National Geographic Channel. The game will support NGC series, “Hooked.” It challenges players to catch the same fish seen on Hooked.

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