Global ad network Adconion has announced hires in North America to bolster its video network, Adconion.TV.Cliff Paulson has been named VP North America video and will oversee management of the company’s major video advertising accounts as well as cultivating agency and brand relationships. In addition, the firm added new sales staff: Michelle Perno was named sales manager for the Chicago office and both Kathleen Alix and Kelly de Castro have joined the New York office as account managers.
Sapient Interactive has announced three hires to its Boston headquarters. Joining the firm are Eric Healy as VP marketing services; Matt Lindley as director of brand experience and innovation; and Barry Fiske as creative director. The three will be charged with expanding the firm’s marketing relationships with existing clients, growing agency-of-record business and furthering its brand strategy and creative services.
Online ad targeting data exchange BlueKai has appointed John Sedlak as SVP of global sales, a newly created position based in New York City. Sedlak, who joins from Vibrant Media, will be responsible for driving global sales strategy for BlueKai’s agencies and marketers business.
RaceTrac Petroleum has selected BrightWave Marketing as its e-mail marketing and social media agency. RaceTrac operates over 525 retail gasoline convenience stores in 12 southeastern states.
4inkjets.com has appointed Atlanta digital agency Response Mine Interactive as its SEM agency of record. In addition to the discount printer ink retailer, RMI has experience working with other printer ink clients.
Calvin Klein and COTY are launching a social media campaign and microsite for their latest mens’ fragrance, CKFree. Created and executed by digital agency Wiredset, the campaign will feature an interactive Google Maps mash-up, and a dedicated Twitter channel.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more