Global ad network Adconion has announced hires in North America to bolster its video network, Adconion.TV.Cliff Paulson has been named VP North America video and will oversee management of the company’s major video advertising accounts as well as cultivating agency and brand relationships. In addition, the firm added new sales staff: Michelle Perno was named sales manager for the Chicago office and both Kathleen Alix and Kelly de Castro have joined the New York office as account managers.
Sapient Interactive has announced three hires to its Boston headquarters. Joining the firm are Eric Healy as VP marketing services; Matt Lindley as director of brand experience and innovation; and Barry Fiske as creative director. The three will be charged with expanding the firm’s marketing relationships with existing clients, growing agency-of-record business and furthering its brand strategy and creative services.
Online ad targeting data exchange BlueKai has appointed John Sedlak as SVP of global sales, a newly created position based in New York City. Sedlak, who joins from Vibrant Media, will be responsible for driving global sales strategy for BlueKai’s agencies and marketers business.
RaceTrac Petroleum has selected BrightWave Marketing as its e-mail marketing and social media agency. RaceTrac operates over 525 retail gasoline convenience stores in 12 southeastern states.
4inkjets.com has appointed Atlanta digital agency Response Mine Interactive as its SEM agency of record. In addition to the discount printer ink retailer, RMI has experience working with other printer ink clients.
Calvin Klein and COTY are launching a social media campaign and microsite for their latest mens’ fragrance, CKFree. Created and executed by digital agency Wiredset, the campaign will feature an interactive Google Maps mash-up, and a dedicated Twitter channel.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.