Tim Allen Joins Arnold Worldwide as Creative Director. Allen formerly served at R/GA working on large-scale projects with Nike, MasterCard, Adobe and IBM. He will move to Arnold Worldwide’s Boston headquarters as VP, creative director where he will work across all client accounts and report to Chief Creative Officer Pete Favat. Allen is the latest in a stream of high-end digital talent recently hired by Arnold Worldwide, the results of which can be seen in 2011 campaigns for Carnival Cruise Lines, Jack Daniel’s, Ocean Spray and McDonald’s McCafe products.
SapientNitro Hired as Ladbrokes’ Lead Creative Agency. Ladbrokes, the UK betting and gaming company, has awarded its advertising account including TV advertising, print, radio, digital, video, social media and retail communications, to SapientNitro. The agency previously provided strategy and technology services to Ladbrokes’ online and retail operations. The new TV and print campaigns are scheduled to debut in August.
GMC Uses Online Tools From MRM Worldwide. The digital and direct agency of McCann Group is enabling customization and social sharing of Buick and GMC vehicle configurations.
GroupM Realigns Top Media Investment Executives. The management shift affects three agencies: Maxus, MEC and MediaCom. Christine Fuller, former managing partner, director of implementation at MEC will become managing director, media investments at MediaCom. John Miles, former managing partner, director of investments for MediaCom, will move to sister agency Maxus as managing director, media investments, a new position for the agency.
Gotham Direct Opens New Office in the United Kingdom. The media strategy company aims to expand and assist Europe-based clients in launching operations in US markets. In addition to Europe, Gotham Direct plans to expand its global presence to Asia with an office in either Singapore or Shanghai as soon as next year.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.