Tim Allen Joins Arnold Worldwide as Creative Director. Allen formerly served at R/GA working on large-scale projects with Nike, MasterCard, Adobe and IBM. He will move to Arnold Worldwide’s Boston headquarters as VP, creative director where he will work across all client accounts and report to Chief Creative Officer Pete Favat. Allen is the latest in a stream of high-end digital talent recently hired by Arnold Worldwide, the results of which can be seen in 2011 campaigns for Carnival Cruise Lines, Jack Daniel’s, Ocean Spray and McDonald’s McCafe products.
SapientNitro Hired as Ladbrokes’ Lead Creative Agency. Ladbrokes, the UK betting and gaming company, has awarded its advertising account including TV advertising, print, radio, digital, video, social media and retail communications, to SapientNitro. The agency previously provided strategy and technology services to Ladbrokes’ online and retail operations. The new TV and print campaigns are scheduled to debut in August.
GMC Uses Online Tools From MRM Worldwide. The digital and direct agency of McCann Group is enabling customization and social sharing of Buick and GMC vehicle configurations.
GroupM Realigns Top Media Investment Executives. The management shift affects three agencies: Maxus, MEC and MediaCom. Christine Fuller, former managing partner, director of implementation at MEC will become managing director, media investments at MediaCom. John Miles, former managing partner, director of investments for MediaCom, will move to sister agency Maxus as managing director, media investments, a new position for the agency.
Gotham Direct Opens New Office in the United Kingdom. The media strategy company aims to expand and assist Europe-based clients in launching operations in US markets. In addition to Europe, Gotham Direct plans to expand its global presence to Asia with an office in either Singapore or Shanghai as soon as next year.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.