Execs & Accounts: Atmosphere BBDO, Levi's, Brightcove
Atmosphere BBDO does work for AT&T; Levi's runs a campaign on Glam Media's women's sites; Condé Nast uses Brightcove for its online video.
Atmosphere BBDO created a campaign for AT&T Wireless. SpeakInThumbs promotes the Pantech Matrix and Samsung Propel with AT&T service.
Levi’s is running its “Luv My Levi’s” campaign across Glam Media’s women’s network. The campaign includes a microsite hosted on Glam featuring style videos of real women, a denim dating personality quiz, and original editorial content from Glam publishers. The campaign launched in October.
Condé Nast is using Brightcove as its online video platform for a number of publications. Brightcove will power video for Wired.com, Portfolio.com, Glamour.com, Parade.com, and Self.com. Wired.com is re-launching its video assets entirely on the new system.
Jon Vlassopulos left Endemol to become CEO of mobile entertainment firm Moderati. Vlassopulos was SVP of digital media and branded entertainment at Endemol. Prior to that he served as senior director, business development and strategic partnerships at AT&T Wireless, launching major media brands on AT&T services.
Star Marketing Services named Matthew Sinacori VP of operations and business development. Sinacori will be based in the New York office of the CRM and campaign measurement arm of Omnicom.
Incisive Media promoted Matthew McGowan to VP and publisher for digital marketing businesses. McGowan will oversee all non-editorial functions including sales, marketing, and operations for digital properties including the ClickZ Network, Search Engine Watch, and the Search Engine Strategies conference series. McGowan’s previous role was global vice president of marketing for the same group.
The New York Times, ForeSee Results, EpikOne, and TrackSet joined the Web Analytics Association.
Denver-based Cactus added two to its client services team. Tara Childers, account executive, will develop strategy and manage projects for the Colorado Lottery account. Charity Czerwinski, account coordinator, will support the State Tobacco Education & Prevention Partnership account including Own Your C, FixNixer, and The Cigarette Is Dead.
Delivery Agent appointed Phil Neri SVP of finance and operations. Neri joined Delivery Agent from Red Envelope where he was CFO. At the time he led the public company to a successful sale to Liberty Media. Prior to Red Envelope Neri spent time in finance and merchandising roles at Restoration Hardware, Williams Sonoma, and Gump’s San Francisco.
InstantAction.com selected Intergi as its online advertising representation partner. Instant Action has built a large, active community. Intergi has a digital network targeting the online gaming and entertainment sector.
