Atmosphere BBDO appointed Andy Bhatt executive director of production. Blatt will work across all clients to steer the production team. He previously held the role of head of interactive production at Weiden + Kennedy NY, and before that worked as director of interactive marketing at Sporting News. He also was lead producer at R/GA, MTV.com, and other Silicon Alley start-ups.
John Rabasa joined Publicis Modem & Dialog in San Francisco. He’s been named executive vice president. Rabasa’s experience includes seven years at AOL from 1999 to 2006. Prior to AOL he held the position of director of interaction design at R/GA. Most recently Rabasa held the title vice president of product development for a start-up social collaborative venture ePals.
California Milk Processor Board signed with HipCricket to promote its “White Gold” campaign. The creators of Got Milk moved to a mobile platform to target teens with the Goodby, Silverstein & Partners campaign “White Gold and the Calcium Twins.” HipCricket designed the campaign’s mobile WAP site.
Young & Laramore promoted Christy Randolph to business development manager. Randolph takes a newly-created position at the agency; she was previously a senior account manager. Prior to joining the agency, Randolph held positions at Hetrick Communications and Youth Institute, both in Indianapolis. Y&L is a full-service agency based in Indianapolis.
Travel Ad Network named Julie Kimball Keating Northeast sales director. Kimball Keating comes from Media Contacts, the global interactive media network of Havas Digital. Since 2005, she had been vice president and account director on key travel accounts including Amtrak, Bahamas Ministry of Tourism, Celebrity Cruises, Carnival Cruises, and Choice Hotels. Prior to Media Contacts Kimball Keating was at Atlas, a division of aQuantive, first as a manager of client services based on the East Coast, and later as a manager of client services on the West Coast. She also worked at FCB Worldwide as an international account director based in Munich.
ComScore named Pat Pellegrini, VP of research for international operations. Based in comScore’s Toronto office, Pellegrini will be responsible for the design and implementation of statistical measurement methodologies for existing and future syndicated comScore audience measurement products across international markets. Previously, he was recently vice president of research and new product development at Arbitron. Prior to that he was VP of research at TNS Media Research and held the same position at BBM Canada.
Mzinga appointed a new CMO. Entrepreneurial marketer Patrick Moran was named as CMO of Mzinga, which has developed an enterprise social media and learning platform. In over 15 years of marketing experience Moran has held key roles at several technology companies; most recently Cisco, where he served as senior director of marketing for the collaboration software group. Prior to Cisco Moran was senior director of marketing at WebEx and Intranets.com. Moran founded Essential.com, an energy and telecommunications marketplace.
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