Execs & Accounts: Avenue A/Razorfish, Platform-A, Media Two Interactive
Avenue A/Razorfish promotes three in New York; Gannett selects Platform-A's Adtech for its ad serving; Crisp Wireless powers the Washington Post's iPhone-optimized site.
Avenue A/Razorfish promoted three in its New York offices. Adam Heimlich was promoted to director, search marketing, from associate search director. Karen Lewis, previously account supervisor, is now account director. Craig Schinn was senior consultant and is now principal consultant.
Media Two Interactive picks up former Group M professional. Tabitha Fuchs was hired by Media Two Interactive as senior media strategist. Fuchs was most recently at Group M Team Detroit, where she led the launches of Ford Sync, Lincoln MKS, and Mercury Mariner. She began her advertising career at Ogilvy & Mather Detroit.
Gannett selected Platform-A’s Adtech as its online ad serving provider. The deal will include Gannett’s local newspaper Web sites, digital properties for Gannett’s 19 local broadcast markets, USAToday.com, and additional targeted media properties.
Washington Post selected Crisp Wireless to build its mobile Web site optimized for the iPhone.
The Tennis Company hired Betsy Sanner as coordinating producer of Tennis.com. Sanner previously produced video for CBS College Sports Television ESPN, CNN, and NBC’s Olympics coverage.
L.L. Bean added Bazaarvoice Ratings & Reviews. Within a week, Web site visitors submitted over 13,000 reviews to the retailer’s site.
