Break Media breaks into Canada. The online publisher has expanded into Canada with the hires of two sales directors, Richard Han and Benjamin Briggs. Han was an Online Account Executive for the WWE; Briggs was an advertising director for Heavy.com. Advertisers working with Break already are: Toronto Blue Jays, Maple Pictures, Toshiba, Microsoft, Molson, Universal, Cadbury.
Speaking of Canada… Tribal Fusion hired a national sales director north of the border. Carolyn Cramer was previously national sales manager for Yahoo Canada’s search division.
IBM hands global digital duties to Euro RSCG. AdAge reports the tech giant shifted its account from Publicis Groupe’s Digitas to the Havas-owned agency.
Patricia Hughes heads to Vision Critical. The interactive research and technology company hired Hughes as executive vice president of its consumer practice. She worked for more than a decade at market research organization GfKHughes.
Localeze hires a CTO. Alexandre Oliveira was named chief technology officer for the online local business content manager for local search.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more