Break Media breaks into Canada. The online publisher has expanded into Canada with the hires of two sales directors, Richard Han and Benjamin Briggs. Han was an Online Account Executive for the WWE; Briggs was an advertising director for Heavy.com. Advertisers working with Break already are: Toronto Blue Jays, Maple Pictures, Toshiba, Microsoft, Molson, Universal, Cadbury.
Speaking of Canada… Tribal Fusion hired a national sales director north of the border. Carolyn Cramer was previously national sales manager for Yahoo Canada’s search division.
IBM hands global digital duties to Euro RSCG. AdAge reports the tech giant shifted its account from Publicis Groupe’s Digitas to the Havas-owned agency.
Patricia Hughes heads to Vision Critical. The interactive research and technology company hired Hughes as executive vice president of its consumer practice. She worked for more than a decade at market research organization GfKHughes.
Localeze hires a CTO. Alexandre Oliveira was named chief technology officer for the online local business content manager for local search.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.