Execs & Accounts: Catalst:SF, Visionaire Group, Datran Media

Catalyst:SF, a marketing firm founded by John Durham and Cory Treffiletti, added Christian Arens as partner. Arens will head up all client services. He was previously VP, digital strategy for Draftfcb West and earlier held senior management roles with Freestyle Interactive and Foote, Cone and Belding.

Datran Media hired Dennis Syracuse as VP of marketing analytics. Syracuse was an SVP for Sony Electronics, where he led retail operations and merchandising for 65 SonyStyle store properties.

L.A.-based digital creative firm The Visionaire Group launched the first official Bruce Lee site at BruceLee.com. The property is produced by Bruce Lee Enterprises, whose CEO is Shannon Lee, daughter of Bruce. The rollout included profiles on Facebook and Twitter, a blog, and a YouTube channel.

The Society of Digital Agencies added member agencies in the U.S., Brazil, Russia, Australia, France and the U.K. Deep Focus, Evolution Bureau, and R/GA are among the U.S. agencies to join recently.

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