The chief of digital media for CBS’s local television stations plans to leave at the end of the year. Jonathan Leess, whose title is president, television stations digital media, will exit on December 31. Prior to CBS he was EVP at GoldPocket Interactive, and previously worked as SVP and GM at ABC Enhanced Television at The Walt Disney Company.
Tamy Harms was chosen to lead Digitas’ Detroit office. Harms joined Digitas as VP of marketing in 2004. Before that she was with Carlson Marketing Group, leading strategic planning and execution of cross-channel product launches and experiential marketing for GM.
Hearst Magazines promoted three executives and hired one in digital media and marketing services. Chuck Cordray, GM and VP of Hearst Magazines Digital Media since March 2006, was bumped up to SVP. Chris Wilkes, formerly ED of marketing and audience development for Hearst Magazines Digital Media, was promoted to VP. Debra Robinson, who started at Hearst in March 2006 as VP of technology and production for the Digital Media unit, was promoted to SVP and CIO of Hearst Magazines. Cameron Connors, former creative services director at Conde Nast Media Group Interactive, was hired as director of marketing services for Hearst Magazines Digital Media.
Denuo hired former Millward Brown research executive Kathryn Cook. Cook will lead Denuo’s new brand advocacy tool, Socialight.
Omnicom’s Wolff Olins hired Gavin Becker to drive new business efforts. Becker was hired as director of new business and marketing. Most recently Becker worked at AKQA where he helped shape business development strategies.
MediaWhiz made a number of senior appointments in its New York office. Peter Klein, former director of affiliate and search marketing at Hot Rocket Marketing, was named GM of MediaWhiz’s Monetizeit affiliate network. Daryl Colwell, previously with Acxiom, joined as VP of business development for Monetizeit. Q Interactive vet Larry Morgan, was appointed VP of sales for the performance marketing division. Avishan Hodjat, VP of advertiser services, was VP of new business development for six years at ValueClick.
Canadian broadcaster CTV selected Quattro Wireless as its mobile advertising network. The partnership extends Quattro’s international presence into Canada. CTV recently launched a mobile sports site, TSN, using Quattro’s ad network.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more