Jennifer Friedberg was named general manager of Cheil Worldwide’s Interactive Group. Friedberg was formerly EVP and executive group director at Draftfcb. She headed the Motorola Interactive and customer relationship management accounts worldwide.
Mark Nesbitt will step in for Bev Andal as president of TNS Media Intelligence North America. Nesbitt will take over effective October 1; he is currently president of TNS MARX. Andal will remain as an advisor to the group through 2008 and will join the TNS Media Board.
Spot Runner hired Jon Rosen and Elizabeth Carrasco. The pair joins the company’s local marketing services group. Rosen, vice president of sales and business development, was senior vice president of Web business at Autobytel, and before that he was head of strategy and business development for AOL’s search and directional media group. Carrasco, vice president of online engineering, was vice president of engineering at Authenticlick.
Major League Gaming signed a promotional deal with the band All That Remains. Fans of the band will be able to download a track from the new album, “Overcome,” one week before the release date on the mlgpro.com Web site.
Jim Schroer joined the board of directors of Networked Insights. Schroer will sit on the board of the company serving customer intelligence across social media. Schroer’s experience includes three decades of marketing roles. Most recently he served as president and CEO of Carlson Marketing.
Sonic Boom, a mobile entertainment company, hired Jason Gall as VP of sales and products. Gall was previously product marketing manager for ringers and call tones at Sprint Nextel from 2004 to 2006. He also held the position of regional logistics manager for Sprint.
IDG Communications named former industry analyst and technology marketing and sales executive Bob Johnson VP of engagement organization. Johnson joins IDG Connect, a service group of IDG that matches technology companies with audiences. In his 20 years of technology marketing, sales, and analyst experience, Johnson has served as vice president at IDC, META Group, Stream International, and the Information Technology Marketing Association.
Captivate named three new executives to its team. Scott Lyon, VP of marketing, will lead marketing programs around product development, studio operations, and research, and promote the network strategically to its three distinct audiences. Deanna Murray, director of content, has worked previously with AOL, and will lead Captivate’s editorial team and content partners to provide live, programming content. Heather Frugoli, brand activation manager, an executive at Comcast, will work with Captivate’s advertising partners to provide bundled offerings and services. Captivate, while traditionally an outdoor advertising network, has plans to enter online and mobile channels.
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