More NewsExecs & Accounts: Comcast Interactive, iCrossing, Appssavvy

Execs & Accounts: Comcast Interactive, iCrossing, Appssavvy

Comcast Interactive Media hires IAB cofounder Scott Schiller; iCrossing lays off 20; Appsavvy recruits three sales execs.

IAB cofounder to lead ad sales for Comcast Interactive Media. Scott Schiller accepted the newly-created position of senior vice president of advertising sales at Comcast Interactive Media. He will oversee sales for Fandango, Fancast, Movies.com, and Plaxo. Most recently Schiller was executive vice president of global marketing and chief revenue officer at Glam Media. At the Interactive Advertising Bureau (IAB), Schiller was the organization’s first vice-chairman. He has held high-ranking positions at companies including Disney, AOL, Sony, Prodigy, and MTV Networks in his 25 years of advertising, sales management, and start-up media experience.

iCrossing recently laid off approximately 20 employees in North America. The agency’s across-the-board cuts affected staff at all levels in multiple regional offices. “While unfortunate, the uncertainty in the economy as a whole demands that we be prudent and tighten our operations,” said a spokesperson.

A trio joins appssavvy’s direct sales team. Appssavvy hired three new sales members to drive social media application advertising. Jeremy Greenspan, Midwest director of sales, was most recently at OK Magazine and OKmagazine.com, and before that he spent time at the agency Mindshare working on accounts such as Kimberly-Clark and Sears. Lo Noroña, West Coast director, business development, came from Ad Infuse, and previously worked at Freestyle Interactive where he worked on the Electronic Arts and EA Sports account. Fletch Tison, East Coast senior account executive, joined appssavvy from Vault.com, where he created and monetized digital, interactive, and print campaigns for clients such as IBM, PriceWaterhouseCoopers, and BNP Paribas.

The Onion goes mobile with Quattro. The Onion will become part of Quattro Mobile’s publisher ad network and Quattro will provide ad sales and operations. The layout of the Onion’s Web format has been adapted to fit mobile handsets, and the mobile site has been designed to support audio feeds for The Onion Radio News network.

Seasoned travel industry executive named to TAN board. Michael Durham, a former CEO of Sabre, and former CFO of American Airlines, was named to Travel Ad Network’s board of directors. Durham had been the non-executive chairman of Hotwire until its sale to IAC, and is currently the non-executive chairman of Acxiom and Asbury Automotive. He is president and CEO of Cognizant Associates, a consulting firm based in Dallas, TX.

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