AOL has eliminated the positions of COO Kim Partoll and SVP, AOL Search and Directional Media John Kanapell. The dismissals are part of a move to streamline the company’s management structure ahead of its spin-off in Q4. Silicon Alley Insider first reported.
The Huffington Post hired Greg Coleman as president and chief revenue officer. Coleman was EVP of global sales at Yahoo, and briefly held a similar position at AOL. Current Chief Revenue Officer James Smith is leaving HuffPo after a transition.
The Rubicon Project acquires an audience optimization company. Rubicon, which offers a service designed to automate and optimize the buying and selling of online advertising, purchased Others Online for an undisclosed sum. Rubicon employs 130, while Others Online has four employees. Jordan Mitchell, Others Online CEO and founder, will become the Rubicon Project’s VP, data intelligence. According to a spokesman, Others Online’s audience optimization technology analyzes patterns of online consumer activity to learn and summarize what people care about.
Genuine Interactive names CMO. Cyril Lemaire will be chief marketing officer at the digital shop. Previously, he was VP, marketing, at EF Education’s Go Ahead Travel Division in Boston.
MySpace executive joins games developer. Jason Oberfest heads to ngmoco, a developer of games created for the iPhone and iPod touch. The title at his new job is VP, social applications, and he’s been charged with bringing ngmoco products to social networks and the Web. At MySpace, held the position as SVP, business development, and general manager for the social network’s open platform.
Rocket Fuel expands NYC office. Calton Chan was named VP, sales, following the company’s launch of its hybrid ad network. Chan heads up the NY sales team. Most recently, Chan held the position of VP, sales, at interCLICK.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more