Execs & Accounts: David&Goliath, TBA Global, Red Bricks Media
Two agencies, David&Goliath and TBA Global, each hire executives to lead digital; Red Bricks Media opens Taipei, China, office.
David&Goliath appointed exec to lead digital. Rick Schmitz was named digital group director, heading up digital campaign integration to online campaign performance and post-launch analysis. Until recently, he was digital account director at Team One Advertising. Prior to Team One he was program manager at Rubin Postaer and Associates. Schmitz replaces Tesa Aragones, who left the agency last year to pursue an opportunity at Nike.
TBA Global focuses on digital with new digital president. Michael Moroney was named EVP, digital media, at TBA Global. He was most recently managing director at Polychrome Los Angeles where he led multichannel branding and new media initiatives in print, Web, e-commerce, mobile, TV, and radio. He developed new media services and integrated marketing strategies for clients such as Time Warner, Bank of America, Intel, Hear Music/Starbucks, and the EMI Group. He will be based in the New York office.
Red Bricks Media opens in Taipei, China. The performance marketing agency’s Taipei office by Creative Director Alan Peng, a native of Taiwan. Peng spent two years in Red Bricks Media’s San Francisco office as art director where he worked with clients such as Adobe, CBS5, Microsoft, and PayPal. Red Bricks hired Russell Bongard as creative director. Bongard formerly worked at Publicis, and will be based in the San Francisco office.
Collective Media adds two account executives in LA. Jeffrey Skaggs, account executive, will handle sales for the Southwest region. Skaggs’ previous post was director of West coast sales at Broadband Enterprises. He also served as director of advertising sales at IFILM, an MTV Networks company. Owen Sidd, account executive, will also sell in the Southwest region. Sidd recently worked at Pointroll, where he worked with advertisers such as CBS, LionsGate Films, and Sony Pictures.
Founder of Del.icio.us goes to Google. Joshua Schachter, founder of social bookmarking site Del.icio.us, joined Google as a member of its technical staff. The exact role is still undefined. After Del.icio.us was sold to Yahoo Schachter stayed on at the company for two years. He is currently an editor and creator at Memepool.
Health & Disability Advocates made Wirestone its agency of record. Included in its duties, Wirestone will be responsible for the creation of a digital hub. The digital presence will be blended into an overall integrated campaign worth an expected $4 million in 2009 for the non-profit organization benefiting the hiring of people with disabilities.
