Execs & Accounts: Dering Elliott, Microsoft, Collective Media

Utah agency lands on ski site. Park City, Utah-based Dering Elliott Associates designed a new Web site for heli-ski tour operator Wasach Powderbird Guides. The new site, which offers descriptions of the helicopter ski excursions, is said to have realized increased international traffic since its launch.

Microsoft continues to woo Yahoo executives. Microsoft hired Larry Heck to work in its online services division, according to a report in All Things Digital. Heck is currently VP of search and advertising sciences at Yahoo Labs, and was confirmed to have taken the position at Microsoft. Previous posts include VP of research and development at Nuance, and a senior research engineer position at SRI, a non-profit computer software industry company. Heck’s move to Microsoft follows Scott Moore, who returned to Microsoft after a stint at Yahoo.

Collective Media’s AMP will manage IDG’s lineup. Online advertising network IDG TechNetwork has chosen Collective Media’s AMP to manage its network and audiences across IDG’s technology sites.

Digitaria scores one with major league soccer. Seattle Sounders Football Club enhanced its team Web site with work done by creative agency Digitaria. The interactive site shows ticket prices, packages, and seating, as well as offers live chat managed by ticket representatives, an integrated online community, and team-contributed content including videos, photos, and blogs.

Ando continues Internet audio expansion. Ando Media hired Patrick Reynolds as senior vice president. He will be responsible for forging new relationships with ad agencies and brands, and driving awareness for the online audio channel. Most recently Reynolds was a SVP at Carat, where he led strategy for accounts such as Philips and Radio Shack. He has held positions at Hill Holliday, DDB, Publicis, and Tweeter.

Note: IDG TechNetwork is using Collective Media’s AMP, this distinction was not originally made clear.

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