Dictionary.com hires Shravan Goli as President. Goli replaces Doug Leeds, who became president of Ask.com in the U.S. in October. At Yahoo, Goli was GM for the Media group, overseeing products like Yahoo Video and Yahoo Finance. Before that, he spent 11 years at Microsoft.
VideoEgg and ComScore enter data partnership. The pair hope to help CPG firms more effectively judge return on investment from online video campaigns.
Unit 7 launches site for men’s skin care provider. Lescoja taps Omnicom relationship marketing agency to create new property driven by a CRM system. The site will launch in December.
Response Mine Interactive wins Laser Spine Institute. Atlanta-based digital direct marketing agency will launch a cost-per-acquisition program for spinal surgery specialist.
Hearst Magazines International named Sophia Stuart executive director, digital. She was previously executive director, mobile at Hearst Magazines Digital Media.
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