Social media marketing agency Digital Influence Group hired Michael Smith as president. Smith joins from Publicis Modem, where he was president of the Western region.
FunMobility completed mobile campaign work for the Vans brand. Vans partnered with FunMobility to provide consumers with free mobile content including the Vans “Off The Wall” logo and team rider content including wallpapers.
Pontiflex named Tony Peluso VP of strategic accounts. Peluso joins from Q-Interactive, where he worked on Johnson & Johnson, Pepsi, Pizza Hut, and Novartis accounts.
Smith Micro Software used Digital River to run paid search programs and multivariate testing.
Gorilla Nation Canada added five staff. Carrie McKenna was previously national account manager at St. Joseph Media and Standard Interactive. Grant le Riche has online sales and marketing experience working at Suite 66. The other three are media planners: Chris Lombardi, senior media planner, formerly of Starcom IP; Aisha Garcia-Curry, media planner, previously at ACLC; and Michael Nerona, associate media planner, from the advertising program at Seneca College.
Business.com hired Patricia Neuray as VP of sales. Neuray previously held senior sales roles with TMP Worldwide Advertising and Communications, Yahoo Search and LookSmart.
Nurun hired Laura Spaugh as director of client services in Atlanta. Spaugh joins from Avenue A/Razorfish, where she worked on such brands as Coca-Cola, Kroger, and Chick-fil-A.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more