Social media marketing agency Digital Influence Group hired Michael Smith as president. Smith joins from Publicis Modem, where he was president of the Western region.
FunMobility completed mobile campaign work for the Vans brand. Vans partnered with FunMobility to provide consumers with free mobile content including the Vans “Off The Wall” logo and team rider content including wallpapers.
Pontiflex named Tony Peluso VP of strategic accounts. Peluso joins from Q-Interactive, where he worked on Johnson & Johnson, Pepsi, Pizza Hut, and Novartis accounts.
Smith Micro Software used Digital River to run paid search programs and multivariate testing.
Gorilla Nation Canada added five staff. Carrie McKenna was previously national account manager at St. Joseph Media and Standard Interactive. Grant le Riche has online sales and marketing experience working at Suite 66. The other three are media planners: Chris Lombardi, senior media planner, formerly of Starcom IP; Aisha Garcia-Curry, media planner, previously at ACLC; and Michael Nerona, associate media planner, from the advertising program at Seneca College.
Business.com hired Patricia Neuray as VP of sales. Neuray previously held senior sales roles with TMP Worldwide Advertising and Communications, Yahoo Search and LookSmart.
Nurun hired Laura Spaugh as director of client services in Atlanta. Spaugh joins from Avenue A/Razorfish, where she worked on such brands as Coca-Cola, Kroger, and Chick-fil-A.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.