Social media marketing agency Digital Influence Group hired Michael Smith as president. Smith joins from Publicis Modem, where he was president of the Western region.
FunMobility completed mobile campaign work for the Vans brand. Vans partnered with FunMobility to provide consumers with free mobile content including the Vans “Off The Wall” logo and team rider content including wallpapers.
Pontiflex named Tony Peluso VP of strategic accounts. Peluso joins from Q-Interactive, where he worked on Johnson & Johnson, Pepsi, Pizza Hut, and Novartis accounts.
Smith Micro Software used Digital River to run paid search programs and multivariate testing.
Gorilla Nation Canada added five staff. Carrie McKenna was previously national account manager at St. Joseph Media and Standard Interactive. Grant le Riche has online sales and marketing experience working at Suite 66. The other three are media planners: Chris Lombardi, senior media planner, formerly of Starcom IP; Aisha Garcia-Curry, media planner, previously at ACLC; and Michael Nerona, associate media planner, from the advertising program at Seneca College.
Business.com hired Patricia Neuray as VP of sales. Neuray previously held senior sales roles with TMP Worldwide Advertising and Communications, Yahoo Search and LookSmart.
Nurun hired Laura Spaugh as director of client services in Atlanta. Spaugh joins from Avenue A/Razorfish, where she worked on such brands as Coca-Cola, Kroger, and Chick-fil-A.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.