Execs & Accounts: Digitas, Lyris, Grey New York

Digitas promoted Barbara Goose to EVP, marketing. In addition, eight executives were promoted to senior vice president: Jonathan Adams, media, Connecticut, Digitas; Jordan Bitterman, media, New York, Digitas; Thomas Celentano, Creative Technology Powerhouse, Boston, Digitas; Dierdre Findlay, marketing, Chicago, Digitas; Eva Heyman, marketing, New York, Digitas Health; Jack Nolan, creative, New York, Digitas Health; Monik Sanghvi, strategy and analysis, Detroit, Digitas; Michael Tiedemann, creative enablement, Boston, Prodigious Worldwide.

YuMe appointed Richard Yanowitch to its board of directors. Silicon Valley entrepreneur and former VeriSign executive, Yanowitch is CEO of The Entrepreneurs Group. YuMe is an online video advertising network based in Redwood City, CA.

Turn, which automates performance-based online ad campaigns, hired Joe Lyons. Lyons will manage sales for the company’s West Coast operations. online advertising market. Lyons was previously sales director for Right Media’s Western sales division, and held high-level sales positions at Undertone Networks and Exact Advertising before that.

Marchex partnered with several providers of local content. Content providers include Yelp, Avvo, HealthGrades.com, Lilaguide.com, Restauant.com, Gusto.com, and Urbanspoon.com. With the partnership, Marchex adds more than five million reviews and ratings to its network.

IAC Advertising Solutions, a division of IAC Search & Media, hired Dean Lucente as VP, sales. Lucente was previously director of sales at Yahoo’s HotJobs. He also held various positions at technology start-up companies.

Reunion.com selected StrongMail for its transactional e-mail. StrongMail replaces Reunion.com’s existing, custom-built e-mail application.

Healthcare agency AbelsonTaylor promotes one, hires two. Ben Murphy was promoted to senior interactive developer from interactive developer. AbelsonTaylor hired Sara Allen and Ryan Jones both as interactive developers.

Lyris named Blaine Mathieu chief marketing officer. Mathieu was promoted to a newly-created position. He previously held the title of SVP, marketing, at Lyris, where he was responsible for product strategy.

Grey New York appointed Noel Cottrell executive creative director. Cotrell founded and owned two agencies in South Africa including Joe Public Take-Away Advertising, which he sold to IPG in 2001, and FoxP2. He’s worked in both digital and traditional spaces for clients such as Wonderbra, Smirnoff, Cisco, BarnesandNoble.com, and BBC America.

Return Path announced a handful of new hires. Daniel Baldino, manager of sales and client development, was previously director of Lake Interactive at Lake Group Media, and marketing manager at TCI. Michael Gural, manager of sales and client development, was director of client services at Prefer Network/CMS Direct. Robert Konigsberg, director of sales and client development, comes from Permission Data where he was director, business development. Evan Adlman, operations director, was senior account director at TrafficBuyer Digital. Shawn Vandenhul, director of data strategy and analytics, hails from Acxiom where he was lead consulting statistician and senior statistical analyst at Best Buy. Joanne Carlos, director of business development, was previously national account manager at Culver Media.

StyleFeeder partnered with Shopping.com and Glam Media. The partnership is expected to enhanced personal shopping engine and e-commerce features.

White label social media platform Ripple6 was chosen by Meredith and Gannett.

Barry Allen was appointed chief financial officer of Corbis. Allen was most recently CFO of HouseValues.com, and had previously been CFO of Move.com.

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