More NewsExecs & Accounts: DiMassimo Goldstein, Pureology, HipCricket

Execs & Accounts: DiMassimo Goldstein, Pureology, HipCricket

DiMassimo Goldstein launches campaign for J.H. Cohn; Elevate Studios builds site for Pureology; HipCricket hires mobile marketing vet.

DiMassimo Goldstein launches campaign for J.H. Cohn. Brand-building agency DiMassimo Goldstein launched an integrated campaign for accounting and consulting firm J.H. Cohn. “The Experience to Face the Unprecedented” includes print, radio, outdoor, and digital advertising for both the corporate brand and individual industries it serves. The spend is reported to be $5 million to $8 million across all channels.

Pureology launches a hybrid Web site for customers and salon pros. Pureology Serious Colour Care hair care products created a new Web site, designed by Elevate Studios, as part of a global rebranding.

HipCricket brings in mobile marketing veteran. Scott Debson was named VP of brand solutions. He was general manager and SVP, personalization, for mobile media company Zingy. He previously co-founded not13, an early mobile marketing and content company in the U.K. and U.S. Debson most recently ran a consulting business.

Two iKnowtion execs are named partner. Marcy Riordan will continue to provide strategy direction for clients in the automotive and retail sectors in addition to developing the agency’s consulting practice. Mike McGuirk will retain his client leadership responsibilities and lead the company’s behavioral analytics practice area.

Break Media expands sales team, opens Dallas office. Jennifer Logan was named sales manager of the Southeast region. Logan will manage the Dallas office and help develop sales in the Southeast, mainly Texas and Florida. She has more than four years experience working in the region with major clients and agencies.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts