DiMassimo Goldstein launches campaign for J.H. Cohn. Brand-building agency DiMassimo Goldstein launched an integrated campaign for accounting and consulting firm J.H. Cohn. “The Experience to Face the Unprecedented” includes print, radio, outdoor, and digital advertising for both the corporate brand and individual industries it serves. The spend is reported to be $5 million to $8 million across all channels.
Pureology launches a hybrid Web site for customers and salon pros. Pureology Serious Colour Care hair care products created a new Web site, designed by Elevate Studios, as part of a global rebranding.
HipCricket brings in mobile marketing veteran. Scott Debson was named VP of brand solutions. He was general manager and SVP, personalization, for mobile media company Zingy. He previously co-founded not13, an early mobile marketing and content company in the U.K. and U.S. Debson most recently ran a consulting business.
Two iKnowtion execs are named partner. Marcy Riordan will continue to provide strategy direction for clients in the automotive and retail sectors in addition to developing the agency’s consulting practice. Mike McGuirk will retain his client leadership responsibilities and lead the company’s behavioral analytics practice area.
Break Media expands sales team, opens Dallas office. Jennifer Logan was named sales manager of the Southeast region. Logan will manage the Dallas office and help develop sales in the Southeast, mainly Texas and Florida. She has more than four years experience working in the region with major clients and agencies.
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