Execs & Accounts: Double Fusion, Brightcove, Unicast

In-game ad network Double Fusion hired Derek Rudd as SVP, advertising sales in North America and Europe. Rudd spent seven years at IGN Entertainment, after which he held sales positions at SocialMedia Networks Crave Online and Piczo.com.

Brightcove added several new advertising partners. They include Auditude, BlackArrow, Cavi.tv, Innovid, Layer Dynamics, Videoplaze, Videostrip, and Zoomin.tv. The video platform already works with BrightRoll, Google/DoubleClick, FreeWheet, YuMe, and Tremor Media.

Unicast hired Daniel Berra as VP of business intelligence. Berra will lead the rich media firm’s research and analytics division. His background includes financial and marketing analysis positions at Dell Corporation and T3.

Marketing optimization firm [x+1] named Sarah Fay and Ed See to its Board of Directors. Fay was previously CEO of Aegis Media North America. See is SVP and senior partner in the consulting practice of Information Resources Inc.

Adconion Media Group hired Allan Hersh as sales director in New York. Hersh spent 18 months as an account director at AOL’s Platform-A — now Advertising.com. Before that he worked in Microsoft’s Digital Advertising division.

Online ad verification firm DoubleVerify hired Miles Dennison as SVP of sales, based in New York. Dennison, 38, was most recently VP of sales at Tremor Media. Earlier he was director of sales at CNET Networks.

Virtual world company IMVU hired Danny Wright as head of sales. He’ll be in charge of a new advertising and sponsorship group. The company will also work with Alloy Media + Marketing to help manage the unit. Alloy’s contribution will include display ads and custom programs.

Twentieth Television tapped mobile marketing firm HipCricket to provide viewer engagement for its new show, “Wedlock or Deadlock.” The campaign includes interactive polls on whether couples featured in the program should marry or separate.

Goodway Group hired Michael Steele as account director for the south central region. The company owns two ad networks, Beep Automotive and IvyPixel.

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