Epic Advertising continues its rehab.The performance marketing company has launched Online Intelligence, recruiting E.J. Hilbert, a former security enforcement director at MySpace, to head up the new subsidiary. Epic Advertising said the unit is designed to protect its clients from click fraud, negative keyword searches, and off-brand placements. Before MySpace, Hilbert was a cyber crime special agent for the FBI. Since it was investigated by Florida’s CyberFraud Task Force for unfair and deceptive trade practices more than two years ago, Epic has worked to improve the integrity and reputation of it advertising and marketing services.
Winstar Interactive Media adds a social media manager. Martha Zamirski, named to the newly created position at the agency, has been tasked to create original social media experiences through the use of Facebook, Twitter, Bebo, MySpace, and other social networking media platforms for publishers in the Winstar portfolio such as Fodors and Zagat. Zamirski was marketing and managing director/producer at Diverse City Theater in New York since 2006.
IVillage names VP, commercial initiatives. The online women’s site recruited Rahim Amlani to focus on revenue growth and visitor engagement at its core site, in addition to four vertical sites that will launch this year. Executives at iVillage didn’t disclose the focus of the new verticals. Over the past year, Amlani worked as an independent consultant. Previously, he was VP of product management at WeightWatchers.com and Orbitz for Business.
Terra’s ad network announces partners.EZTarget Media, an ad network launched by Terra in November 2008 in the U.S. and Latin America, has signed commercial deals with more than 40 companies and 30 advertisers. New partners include Goal.com and Mediotempo.com, two sites for Hispanic soccer enthusiasts, and Novulu.com, an entertainment portal from Venevision.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more