Epic Advertising continues its rehab.The performance marketing company has launched Online Intelligence, recruiting E.J. Hilbert, a former security enforcement director at MySpace, to head up the new subsidiary. Epic Advertising said the unit is designed to protect its clients from click fraud, negative keyword searches, and off-brand placements. Before MySpace, Hilbert was a cyber crime special agent for the FBI. Since it was investigated by Florida’s CyberFraud Task Force for unfair and deceptive trade practices more than two years ago, Epic has worked to improve the integrity and reputation of it advertising and marketing services.
Winstar Interactive Media adds a social media manager. Martha Zamirski, named to the newly created position at the agency, has been tasked to create original social media experiences through the use of Facebook, Twitter, Bebo, MySpace, and other social networking media platforms for publishers in the Winstar portfolio such as Fodors and Zagat. Zamirski was marketing and managing director/producer at Diverse City Theater in New York since 2006.
IVillage names VP, commercial initiatives. The online women’s site recruited Rahim Amlani to focus on revenue growth and visitor engagement at its core site, in addition to four vertical sites that will launch this year. Executives at iVillage didn’t disclose the focus of the new verticals. Over the past year, Amlani worked as an independent consultant. Previously, he was VP of product management at WeightWatchers.com and Orbitz for Business.
Terra’s ad network announces partners.EZTarget Media, an ad network launched by Terra in November 2008 in the U.S. and Latin America, has signed commercial deals with more than 40 companies and 30 advertisers. New partners include Goal.com and Mediotempo.com, two sites for Hispanic soccer enthusiasts, and Novulu.com, an entertainment portal from Venevision.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.