More NewsExecs & Accounts: Epic Advertising, Winstar, iVillage

Execs & Accounts: Epic Advertising, Winstar, iVillage

Epic recruits former MySpace exec and FBI agent; Winstar adds social media manager; iVillage hires Amlani to increase revenue, audience engagement.

Epic Advertising continues its rehab.The performance marketing company has launched Online Intelligence, recruiting E.J. Hilbert, a former security enforcement director at MySpace, to head up the new subsidiary. Epic Advertising said the unit is designed to protect its clients from click fraud, negative keyword searches, and off-brand placements. Before MySpace, Hilbert was a cyber crime special agent for the FBI. Since it was investigated by Florida’s CyberFraud Task Force for unfair and deceptive trade practices more than two years ago, Epic has worked to improve the integrity and reputation of it advertising and marketing services.

Winstar Interactive Media adds a social media manager. Martha Zamirski, named to the newly created position at the agency, has been tasked to create original social media experiences through the use of Facebook, Twitter, Bebo, MySpace, and other social networking media platforms for publishers in the Winstar portfolio such as Fodors and Zagat. Zamirski was marketing and managing director/producer at Diverse City Theater in New York since 2006.

IVillage names VP, commercial initiatives. The online women’s site recruited Rahim Amlani to focus on revenue growth and visitor engagement at its core site, in addition to four vertical sites that will launch this year. Executives at iVillage didn’t disclose the focus of the new verticals. Over the past year, Amlani worked as an independent consultant. Previously, he was VP of product management at WeightWatchers.com and Orbitz for Business.

Terra’s ad network announces partners.EZTarget Media, an ad network launched by Terra in November 2008 in the U.S. and Latin America, has signed commercial deals with more than 40 companies and 30 advertisers. New partners include Goal.com and Mediotempo.com, two sites for Hispanic soccer enthusiasts, and Novulu.com, an entertainment portal from Venevision.

Whitepaper

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

4w
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

4w
Giving a Voice to Your Brand

Whitepaper | AI Giving a Voice to Your Brand

4w
Mobile Messaging Masters

Whitepaper | Mobile Mobile Messaging Masters

1m

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

10m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

11m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

1y Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts