Epic Advertising continues its rehab.The performance marketing company has launched Online Intelligence, recruiting E.J. Hilbert, a former security enforcement director at MySpace, to head up the new subsidiary. Epic Advertising said the unit is designed to protect its clients from click fraud, negative keyword searches, and off-brand placements. Before MySpace, Hilbert was a cyber crime special agent for the FBI. Since it was investigated by Florida’s CyberFraud Task Force for unfair and deceptive trade practices more than two years ago, Epic has worked to improve the integrity and reputation of it advertising and marketing services.
Winstar Interactive Media adds a social media manager. Martha Zamirski, named to the newly created position at the agency, has been tasked to create original social media experiences through the use of Facebook, Twitter, Bebo, MySpace, and other social networking media platforms for publishers in the Winstar portfolio such as Fodors and Zagat. Zamirski was marketing and managing director/producer at Diverse City Theater in New York since 2006.
IVillage names VP, commercial initiatives. The online women’s site recruited Rahim Amlani to focus on revenue growth and visitor engagement at its core site, in addition to four vertical sites that will launch this year. Executives at iVillage didn’t disclose the focus of the new verticals. Over the past year, Amlani worked as an independent consultant. Previously, he was VP of product management at WeightWatchers.com and Orbitz for Business.
Terra’s ad network announces partners.EZTarget Media, an ad network launched by Terra in November 2008 in the U.S. and Latin America, has signed commercial deals with more than 40 companies and 30 advertisers. New partners include Goal.com and Mediotempo.com, two sites for Hispanic soccer enthusiasts, and Novulu.com, an entertainment portal from Venevision.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.