Interpublic Unveils Strategic Changes at Mediabrands and McCann Erickson. Mediabrands has adjusted its operating units formerly under Mediabrands Ventures in order to support its evolving client-centric approach. Under the new organizational structure, IPG LAB will have a prominent role in the firm’s client offerings and services; Mediabrands will invest in The Audience Platform to further develop its technologies. In conjunction with these changes, former Mediabrands Ventures CEO Matt Freeman has been assigned to the new position of vice chairman, global chief innovation officer at McCann Erickson.
Performics Announces New Appointments to Performance Innovation Group. Dana Todd has been named vice president of performance innovation and will be working with Kevin Joyce, named director of affiliate. Both Todd and Joyce will be collaborating with Craig Greenfield, senior vice president of performance innovation, in evaluating new opportunities and strategies across emerging media technologies.
Facebook Steals Google’s Creative Director. The San Francisco Chronicle has reported that Ji Li, the creative designer responsible for leading Google’s marketing, has been named Facebook’s first creative director.
Quantcast Appoints Richard Kosinski as Senior Vice President, Sales Kosinski is tasked with further developing Quantcast’s target advertising business in the U.S. and internationally. He will be reporting directly to Konrad Feldman, CEO and co-founder of Quantcast.
Enlighten Names Peter Spender New VP, Account Services. In this role, Spender will advise and oversee Enlighten’s team of account directors who manage clients such as Hunter Douglas, Fruit2O, and Kao Brands Company.
Hennessy Cognac Selects Droga5 as New AOR. Droga5, in conjunction with Hennessy’s in-house marketing team, will be working on building new communications for the brand.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.
Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your ... read more
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.