Interpublic Unveils Strategic Changes at Mediabrands and McCann Erickson. Mediabrands has adjusted its operating units formerly under Mediabrands Ventures in order to support its evolving client-centric approach. Under the new organizational structure, IPG LAB will have a prominent role in the firm’s client offerings and services; Mediabrands will invest in The Audience Platform to further develop its technologies. In conjunction with these changes, former Mediabrands Ventures CEO Matt Freeman has been assigned to the new position of vice chairman, global chief innovation officer at McCann Erickson.
Performics Announces New Appointments to Performance Innovation Group. Dana Todd has been named vice president of performance innovation and will be working with Kevin Joyce, named director of affiliate. Both Todd and Joyce will be collaborating with Craig Greenfield, senior vice president of performance innovation, in evaluating new opportunities and strategies across emerging media technologies.
Facebook Steals Google’s Creative Director. The San Francisco Chronicle has reported that Ji Li, the creative designer responsible for leading Google’s marketing, has been named Facebook’s first creative director.
Quantcast Appoints Richard Kosinski as Senior Vice President, Sales Kosinski is tasked with further developing Quantcast’s target advertising business in the U.S. and internationally. He will be reporting directly to Konrad Feldman, CEO and co-founder of Quantcast.
Enlighten Names Peter Spender New VP, Account Services. In this role, Spender will advise and oversee Enlighten’s team of account directors who manage clients such as Hunter Douglas, Fruit2O, and Kao Brands Company.
Hennessy Cognac Selects Droga5 as New AOR. Droga5, in conjunction with Hennessy’s in-house marketing team, will be working on building new communications for the brand.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.