Execs & Accounts: FM, Active Marketing Group, Betawave

Federated Media hired Peter Shanley in a sales role focused on the San Francisco Bay area. Shanley joins from Yahoo, where he ran a research program around user data, privacy and trust in online advertising.

Active Marketing Group promoted Jason Johnson. The digital marketing services firm named Johnson VP of online media and database sales.

Betawave, a vertical online network reaching moms, kids and teens, has made two news sales hires. Eileen Adelsberger has been appointed senior account executive in New York, and Christy Corthinos becomes the new Midwest director.

The Visionaire Group, an LA-based digital agency, has named Jeremy Irwin as executive creative director. Irwin was previously the founder and CCO of Denver-based Xylem Interactive.

Integrated marketing firm to build realty association site. ClickCulture has won the contract to redesign the site for the Raleigh Regional Association of Realtors.

Correction: An earlier version stated Peter Shanley is heading up Bay Area sales for Federated Media. That’s not the case.

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