Tacoda hired Matt Arkin as senior VP of advertising sales. Arkin was VP of ad sales at MarketWatch.com, which has been shedding its sales management since being acquired by Dow Jones. Arkin will lead the sales operation for Tacoda’s behavioral targeting network for brand advertisers, which hasn’t yet launched.
InfoSearch Media named search pioneer Claudio Pinkus to its board. Pinkus was chief operating officer of Ask Jeeves International, and chief strategy officer of Ask Jeeves, Inc.
Online social networking player Tribe.net hired Jan Gullett as CEO. Gullett held senior marketing posts P&G’s Sara Lee Corporation and Pepsico, and he led all sales and marketing for Broderbund Software. More recently, he was CEO of PlanetWeb and WebSwap. Gullett replaces Mark Pincus, who will remain a board member and advisor.
Digitas joined WebTrends’ Insight Network, a group of agencies whose WebTrends clients’ benefit from additional training and support. WebTrends is in the process of spinning off from parent NetIQ.
Agency.com President and CEO Don Scales will sit on the board of the Make-A-Wish Foundation of North Texas. Scales, who joined the agency in 2001, took the helm last July. Agency.com has donated its Web services to the non-profit for the past five years.
Macworld tapped Falk for ad serving and management. Falk’s clients include Gawker Media, Universal McCann, iFilm, TVGuide.com, and AtomShockwave.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more