Execs & Accounts for April 12, 2004

Organic promoted Colleen DeCourcy to executive creative director and hired Patrick Stern as group creative director in New York.

DeCourcy has served as the agency’s creative director in Toronto for the last three years. Prior to joining Organic, she was the director of creative strategy at Integrated Communications and Entertainment. She will continue to be based in Toronto, with creative responsibilities in all Organic offices.

Stern will lead the creative team in the New York office. He spent the last three years at R/GA as co-creative director on the Nike account, prior to which he led business development at Plumb Design.

Online behavioral targeting provider Revenue Science formed a corporate advisory board to provide the company with strategic guidance. Inaugural members include Bob Allen, former president and COO of Modem Media; David Cohen, senior VP and interactive media director at Universal McCann Interactive; Marty Levin, former director of Microsoft’s advertising business unit; Alan Schanzer, managing partner for The Digital Edge/Outrider; Robert Dorf, former CEO of Peppers and Rogers Group; and Optimobius CEO Bob Bejan.

The board will meet twice a year, and each member will serve a two-year term. Its first meeting was held on March 11.

DoubleClick signed 16 companies to its SiteAdvance Web analytics product, bringing the total number of client installations to 48. New clients include Fairfield Language Technologies, publisher of Rosetta Stone language-learning software, and Ross-Simons, a retailer of jewelry, gifts and collectibles.

Marielle Echevarria recently joined NYC-based interactive marketing agency ROKKAN as executive director of client Services. Reading spent six years at Dimension Data, managing an array of Web solutions for GE Plastics, Deutsche Bank, JPMorganChase, Merrill Lynch, and other clients.

Pulse Entertainment has deployed its Veepers virtual characters in new online campaigns for Classmates.com, Bell Canada and Grolsch Beer. The foreign language campaigns are launching in Germany, Canada and The Netherlands, respectively.

New York-based Drumbeat Digital, a software development and interactive marketing company, changed its name to Heartbeat Digital. Heartbeat Digital had been the name of Drumbeat’s healthcare division.

“Using the Heartbeat name exclusively enables our clients to talk to each other about our products and services,” said chairman and CEO Bill Drummy. “And now that we’re gaining a prominent position in both the healthcare and financial services sectors, we want as much conversation between clients in different sectors as possible.”

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