Execs & Accounts for April 13, 2005
iVillage taps Omniture; Knight Ridder to use HBX; Jumpstart Digital gets a marketing director.
iVillage deployed Omniture’s SiteCatalyst across all its Web properties. The women-focused publisher will use the site-side analytics platform to increase conversion rates and the length of its readers’ visits.
Knight Ridder Digital will measure its visitor activity using WebSideStory’s HBX. The publisher owns 31 daily newspapers in 28 U.S. markets.
Adult video on demand site XonDemand found a national marketing director in Al Goldstein. Goldstein is the notorious founder of Screw Magazine who went to jail and eventually wound up homeless in New York.
Jumpstart Digital hired Choon Choi as director of marketing. Choi has developed multi-channel marketing strategy for companies including Gap, Target and Delivery Agent.
iKnowtion hired four marketing analysts: Heidi Bui, Kenneth Miller, Michael Moscaritolo and Smitha Nalawadi. The new staff will perform customer and marketing program analysis.
Juxt Digital client Kawasaki tapped the agency for a site redesign. The revamped Web presence integrates two separate consumer sites into one platform.
Radio and Internet advertising firm Target + Response hired Brian Blanchard as VP of business development. Blanchard will work out of the Chicago-based company’s new Minneapolis office.
Fueled Communications hired Steve Plunkett as director of Internet marketing. The Dallas-based digital marketing shop launched recently.
AvantGo Editorial Director James Ryan has left the mobile content player. Parent company iAnywhere hired Daniel Hillriegel to take replace him. Hillriegel comes in with a different title, however, as manager of professional services.
