Execs & Accounts For April 19, 2002

Telecom Qwest said it has consolidated its advertising account with Omnicom Group’s DDB, ending a two-month review.

The size of the account is estimated at $100 million, sources said.

The switch, which shifts work being shared with WPP Group’s J. Walter Thompson over to DDB Chicago, came about as the telecom looked to reduce costs.

“By having one single source provider for all our marketing and advertising needs, we’re going to enjoy pretty significant cost savings, about $9 million annually,” said a spokesperson.

Qwest added that the shift would create “a common look and feel throughout our advertising communications.” Specifics were not disclosed of any expected changes in brand messaging.

American Airlines has launched a completely redesigned Web site, AA.com, which offers new features for customer service.

The site design was inspired by customer feedback and features a sleek look, with “fly out” meus on the home page, personalization, and customer service resources.

Site content on the new AA.com is divided into eight broad categories; My Account, Reservations, Travel Information, Net SAAver & Special Offers, AAdvantage, Business Programs, Customer Service and About AA.

“Customer input was key in the development of the new AA.com. We involved customers throughout the entire development process to ensure that the new site was exactly what they wanted,” said John Samuel, vice president of customer technology for American.

Cosmetic company Almay, along with its agency, iDeutsch, has redesigned and made a major expansion of its Web site that embodies the brand’s positioning as “The Pure Source for Beautiful.” The site www.almay.com was originally launched in July 2001. In addition to a revitalized look, the site has several added features, including a “Beautiful Ideas” section that provides tips and information from beauty experts.

“The Internet plays a pivotal role in our ability to reach consumers with our ‘Pure Source for Beautiful,’ brand message,” stated Vanessa Solomon, executive vice president and general manager, Almay global brand group.

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