Execs & Accounts for April 20, 2005

MarketWatch.com’s longtime head of sales, Scot McLernon, was named to lead all sales operations for CBS Digital Media. He’ll report to Larry Kramer, who was named president of the new division when it formed three weeks ago.

McLernon spent seven years helming sales at MarketWatch, during which time he was recognized for sales excellence and pushing the boundaries of online advertising. He is credited with attempting the first dayparting on the Web.

Premium tequila maker Don Julio tapped Real Branding as interactive agency of record. Responsibilities include digital strategy, site development, and media planning.

Isobar France extended its online technology relationship with Bluestreak. The interactive agency upped its commitment to Bluestreak’s serving platform, IonAd Manager.

City guide provider ivantage will use Interchange’s paid-search platform in the U.S. and Europe. The company said it has approximately 2,000 city-based search and directory sites.

The founders of shopping comparison pioneer CompareNet, Jad Dunning and Trevor Traina, have joined local shopping player StepUp in executive roles. After CompareNet was acquired by Microsoft, Dunning and Traina ran MSN Shopping for several years.

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