Execs & Accounts for April 22, 2005

Yahoo named OgilvyOne Worldwide to handle online advertising in Europe. The network’s lead office will be OgilvyOne Paris, from which work will be coordinated in the U.K., France, Germany, Italy and Spain. The appointment mainly covers interactive creative services. OgilvyOne also handles such work for Yahoo in the U.S.

Brian Barth, chief executive of travel search engine SideStep, has stepped aside as the company searches for a new CEO. Russ Lemelin, formerly the company’s CFO, will serve in the post in the interim. Barth will stay on as a member of the board.

Also in the vertical search arena, Shopping.com promoted Iggy Fanlo to president of worldwide field operations, a new post. Since 2003, he has been the company’s chief revenue officer.

Geary Interactive hired Joe Reuter as director of business development. Reuter was executive director and VP of Paramount Studios/Paramount Parks’ West Coast division. Earlier he led sales, convention services and entertainment for Sahara Hotel and Casino.

Bigfoot Interactive joined the Messaging Anti-Abuse Working Group. The company has more ties to the biggest direct marketers than any other email firm. Bigfoot holds a seat on The DMA’s Ethics Policy Committee and its Interactive Marketing Advisory Board.

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