More NewsExecs & Accounts for April 25, 2005

Execs & Accounts for April 25, 2005

Dotomi lays off several in U.S.; Falk names Gaske to head new L.A. office.

Dotomi laid off several U.S.-based staffers earlier this month. The casualties include VP of Sales Jim Alla, several marketing and sales staff, and a graphic designer.

Around the time of the layoffs, Dotomi hired Chuck DeSnyder, former GM of Digitas’ Boston office, as EVP of marketing. Dotomi President and CEO John Federman said the layoffs and the hiring of DeSnyder were part of a larger strategy to dedicate more resources to maintenance of existing accounts.

“We decided we needed to focus on putting all our direct marketing chops on making each of these accounts successful,” he said. “Before, our resources were devoted toward bringing accounts in. What we did is refocus accounts on Chuck DeSnyder. Now it’s about account optimization.”

The total number let go was less than 10, Federman said.

Falk eSolutions named Samantha Gaske to lead a new Los Angeles office. The West Coast presence will have a sales presence, and will also support existing publisher, agency, and marketer clients in the region. Gaske is a former account director at MyPoints. She also worked a stint for Yesmail and was among DoubleClick’s first employees in 1997.

Lamps Plus has begun using Coremetrics for analysis of customer and site visitor behavior. The specialty lighting company said it serves approximately five million customers per year in its retail outlets and on its site.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts