Yahoo hired three to its sales team. Dave Dickman, formerly a principal at Dickman and Jones, becomes VP of Western sales. Jacki Kelley and Brian Zeug join as category development officers for the travel and consumer packaged goods industries respectively.
IGA Worldwide, an in-game advertising company, named Bruce Nelson And Chris Deering to its board. Nelson is the recently-appointed vice chairman of Omnicom. Deering is the former president of Sony Entertainment in Europe.
Jumpstart Automotive Media hired Laura Burkhart as director of partner management. She was most recently with DoubleClick, working as senior account director of strategic accounts.
Lufthansa tapped mobile marketing firm 12snap to enable its mobile entertainment package for soccer fans in Germany. It’s an extension of the advertiser’s “Partner of Soccer” campaign.
HighBeam Research hired Andrew Boer as managing director of its new Publisher Direct program. He joins from Emptor, an entertainment licensing company he founded.
Reprise Media promoted Alex Tsepetis to VP of engineering. Tsepetis joined in 2004 as senior director of engineering.
Slate Media hired James Gillen, as EVP of national sales. Gillen was director of national accounts for V12 Group in New York and a senior account executive with Cox Communications’ Target Media division. Slate Media counts email and online marketing among its offerings.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.