Yahoo hired three to its sales team. Dave Dickman, formerly a principal at Dickman and Jones, becomes VP of Western sales. Jacki Kelley and Brian Zeug join as category development officers for the travel and consumer packaged goods industries respectively.
IGA Worldwide, an in-game advertising company, named Bruce Nelson And Chris Deering to its board. Nelson is the recently-appointed vice chairman of Omnicom. Deering is the former president of Sony Entertainment in Europe.
Jumpstart Automotive Media hired Laura Burkhart as director of partner management. She was most recently with DoubleClick, working as senior account director of strategic accounts.
Lufthansa tapped mobile marketing firm 12snap to enable its mobile entertainment package for soccer fans in Germany. It’s an extension of the advertiser’s “Partner of Soccer” campaign.
HighBeam Research hired Andrew Boer as managing director of its new Publisher Direct program. He joins from Emptor, an entertainment licensing company he founded.
Reprise Media promoted Alex Tsepetis to VP of engineering. Tsepetis joined in 2004 as senior director of engineering.
Slate Media hired James Gillen, as EVP of national sales. Gillen was director of national accounts for V12 Group in New York and a senior account executive with Cox Communications’ Target Media division. Slate Media counts email and online marketing among its offerings.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.