Yahoo hired three to its sales team. Dave Dickman, formerly a principal at Dickman and Jones, becomes VP of Western sales. Jacki Kelley and Brian Zeug join as category development officers for the travel and consumer packaged goods industries respectively.
IGA Worldwide, an in-game advertising company, named Bruce Nelson And Chris Deering to its board. Nelson is the recently-appointed vice chairman of Omnicom. Deering is the former president of Sony Entertainment in Europe.
Jumpstart Automotive Media hired Laura Burkhart as director of partner management. She was most recently with DoubleClick, working as senior account director of strategic accounts.
Lufthansa tapped mobile marketing firm 12snap to enable its mobile entertainment package for soccer fans in Germany. It’s an extension of the advertiser’s “Partner of Soccer” campaign.
HighBeam Research hired Andrew Boer as managing director of its new Publisher Direct program. He joins from Emptor, an entertainment licensing company he founded.
Reprise Media promoted Alex Tsepetis to VP of engineering. Tsepetis joined in 2004 as senior director of engineering.
Slate Media hired James Gillen, as EVP of national sales. Gillen was director of national accounts for V12 Group in New York and a senior account executive with Cox Communications’ Target Media division. Slate Media counts email and online marketing among its offerings.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more