Yahoo hired three to its sales team. Dave Dickman, formerly a principal at Dickman and Jones, becomes VP of Western sales. Jacki Kelley and Brian Zeug join as category development officers for the travel and consumer packaged goods industries respectively.
IGA Worldwide, an in-game advertising company, named Bruce Nelson And Chris Deering to its board. Nelson is the recently-appointed vice chairman of Omnicom. Deering is the former president of Sony Entertainment in Europe.
Jumpstart Automotive Media hired Laura Burkhart as director of partner management. She was most recently with DoubleClick, working as senior account director of strategic accounts.
Lufthansa tapped mobile marketing firm 12snap to enable its mobile entertainment package for soccer fans in Germany. It’s an extension of the advertiser’s “Partner of Soccer” campaign.
HighBeam Research hired Andrew Boer as managing director of its new Publisher Direct program. He joins from Emptor, an entertainment licensing company he founded.
Reprise Media promoted Alex Tsepetis to VP of engineering. Tsepetis joined in 2004 as senior director of engineering.
Slate Media hired James Gillen, as EVP of national sales. Gillen was director of national accounts for V12 Group in New York and a senior account executive with Cox Communications’ Target Media division. Slate Media counts email and online marketing among its offerings.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more