More NewsExecs & Accounts for April 4, 2005

Execs & Accounts for April 4, 2005

Southeast Toyota Dealers names online agency of record; Viewpoint hires four in ad operations; Atlas adds campaign management client.

Southeast Toyota Distributors made breatheinteractive its online agency of record. breatheinteractive will develop an annual campaign for the client, including creative development and media planning and buying.

Viewpoint named four to ad operations and client services roles. Mike Hannon joins the rich media vendor as director of ad operations. Christo Roberts signs on as program manager, working with Web publishers. Alicia Dooley and David Ciaburro join in client services roles.

Six-figure jobs site TheLadders.com will use Atlas’ campaign management software to handle its digital marketing efforts. Its use of the Atlas suite covers media buying and planning, ad serving and reporting.

Jumpstart Digital Marketing promoted Dillon McDonald from VP of the dealer sales division to chief strategy officer. In the newly created post, he’ll head product management and oversee partnerships with NADAguides, Vehix, Consumer Guide, eBay, Google and Yahoo

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