Spacedog, an L.A.-based digital marketing and branded entertainment agency, promoted Dustin Callif to managing director. He was previously director of marketing and business development.
Vogue tapped Organic to redesign its ShopVogue.com e-commerce destination. The rebuild uses “AJAX and HTML technologies to enhance the flow of the experience.”
Digital marketing firm IMN named Stefania Nappi to its board of directors. Nappi is CEO of PreferredTime and the previous head of InSite Marketing Technology.
WeatherBug hired Jill Glassman as director of sales marketing. She was previously associate media director with Universal McCann, working on the Johnson & Johnson account.
Tom Jenen has joined contextual ad player 121Media as VP of marketing. He was most recently with Falk eSolutions, which he recently departed when DoubleClick acquired the company.
Integrated creative agency McKinney promoted Andrew Delbridge, a partner, to chief strategy officer. He was previously executive director of account planning, which role will now be jointly filled by David Griffith and Jeremy Holden.
Mobile media player Zingy tapped talent agency ICM as its TV sales agent. The company’s production unit, Zingy Originals, produces multi-platform video and music content.
Integrated marketing consultancy Arketi Group hired Nancy Jackson as a new consultant and Jung Choi as a creative designer. Jackson was an account manager at Atlanta ad and PR agency Freebairn & Co. Choi was a graphic designer at Super Vision International.
Women’s wear label Baby Phat tapped eFashion and iPost to support its online sales with their respective e-commerce and email marketing products. eFashion’s other fashion clients include JLo by Jennifer Lopez and XOXO.
Interactive marketing firm MEA Digital redesigned Chopra.com, the online home of Deepak Chopra and the Chopra Center. The site showcases Chopra’s line of Ayurvedic Products, books and self-help programs.
WhenU hired Matthew Hunt as CTO and Fredrick Rolff as VP of finance. Hunt was CTO of Omnipod. Rolff was director of financial strategy for Internet consultancy Rare Medium.
Direct marketing firm SendTec won two Web contracts. Pfizer and Health Benefits Direct Corporation will rely on the company for online customer acquisitions.
Accipiter’s European signed health and lifestyle network realbuzz.com. The site will use Accipiter’s AdManager hosted ad management platform.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: