Execs & Accounts for April 7, 2004

EmailLabs picked up industry analysis firm Datamonitor and book publisher Courier Corp as clients. Both companies have deployed the company’s enterprise-level email marketing technology.

“EmailLabs understood our distributed enterprise requirements and was able to quickly and easily show us how various global Datamonitor offices can manage their own email marketing programs within their platform,” said Alison Middle, marketing services director for Datamonitor.

U.S. mobile marketing and entertainment firm ipsh! hired Molly O’Brien as VP of sales for its new interactive radio and television division. O’Brien worked on the development team for mobile marketing consultancy SkyGo. She’ll be based in New York.

Radio and television channels have proven to be compatible with mobile campaigns in the U.S. and (especially) the U.K. over the past year.

Temerlin McClain, an integrated agency and McCann WorldGroup subsidiary, hired Andy Mahr as an associate creative director. Prior to joining Temerlin McClain, Mahr worked for Dallas-based Shift Advertising, the urban marketing affiliate of The Richards Group. He also served stints at DDB Needham and Pyro Brand Development.

The Oakland Metropolitan Chamber of Commerce will offer LetterClick’s BrandMail service to its 1,400 members at a discounted price. BrandMail message features include a full-color letterhead graphic, consistency of text color and font, and a handwritten signature at the end of each message

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