More NewsExecs & Accounts for April 9, 2004

Execs & Accounts for April 9, 2004

Moore joins Aptas board; DoubleClick signs SI.com; Draft Chicago hires a director of digital strategy.

24/7 Real Media Chairman and CEO David Moore joined the Board of Aptas, an applications company serving Yellow Pages publishers and portals. Moore co-founded Petry Interactive in 1995, which three years later became 24/7 Media. He also helped launch new media initiatives for Viacom and worked for Turner Broadcasting.

DoubleClick signed an ad management deal with SI.com, the Web site of Sports Illustrated, a Time Inc. division. SI.com will now use DoubleClick’s DART for Publishers to manage its online ad inventory.

“DoubleClick’s reputation for reliability and strong customer service led us to partner with them for our online ad management,” said SI.com President Gordon McLeod.

Draft’s Chicago office hired Jonathan Sackett as VP, director of digital strategy. Sackett comes to the Interpublic Group-owned agency from Townsend Agency.

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