More NewsExecs & Accounts for August 01, 2007

Execs & Accounts for August 01, 2007

Fox Mobile Entertainment hires Lorbati; HuffPo names a VP of ad sales; Underscore Marketing names Singh to lead search practice.

Fox Mobile Entertainment hired Amy Lorbati as vice president of marketing partnerships and advertising strategy. The division of Jamster, which is a joint venture between News Corp. and VeriSign, hired Lorbati from a position as VP of worldwide television promotions for 20th Century Fox Licensing and Merchandising.

The Huffington Post named Rodney Fetaya VP of ad sales. The news and opinion site hired Fetaya from adNet, an online advertising network, where he has been director of sales.

Underscore Marketing hired David Singh as a manager in its New York office. The media agency tasked Singh with heading up Underscore’s search practice area. Previously, Singh was an account director at Kinetic Results.

HipCricket named Eric Harber president and chief operating officer. Harber joined the mobile marketing company from a position as VP of business development in Amdocs|Qpass’s Advertising, Commerce, and Entertainment Division.

LeapFrog Interactive opened a Boston office. The agency tasked Liz Hill, VP business development, with heading the new office.

Condé Nast renewed its mobile content agreement with Motricity. The Internet division of CondéNet will use Motricity to deliver weekly tips and polls via text messaging from magazines including Self, Allure, Concierge.com, Style.com and others.

Amylin Pharmaceuticals selected Aprimo for enterprise marketing management. The pharmaceutical company will use Aprimo Enterprise to track marketing spend and results.

Zedo selected Digital Element to upgrade is geotargeting capabilities. The Internet ad serving company will now use NetAcuity IP Intelligence technology for delivery of online video ads and behavioral targeting.

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