Digitas laid off 50 after reporting two major clients were reducing their ad spend for the rest of the year. According to Digitas executives, Delta Air Lines and AT&T have both signaled to the agency they will reduce their budgets. The company expects the layoffs to trim $6 million in costs and boost its bottom line enough to meet 2004 guidance.
Web marketing firm DigitalGrit hired Aimee Kessler Evans as marketing manager. Kessler Evans worked for MarketingSherpa as director of marketing and public relations. She was that company’s first hire. She also held posts with PFS Marketwyse, Phillips Group InfoTech and George Street Playhouse.
“She will be particularly helpful in expanding DigitalGrit’s leadership role within the search engine marketing industry,” said Scott Delea, senior VP and general manager of DigitalGrit.
Interactive marketing firm Schipul promoted Lauren Hall to director of search engine marketing. Prior to joining Schipul, Hall was Web development programmer for Satterfield & Pontikes Construction and merger and acquisition research specialist for VerticalNet.
Squeaky Wheel Media launched a new online presence for client Caliper, a management consulting firm. The site features information on hiring, company development, team building and organizational concerns; and it introduces viewers to Caliper’s key evaluation tool.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.