Digitas laid off 50 after reporting two major clients were reducing their ad spend for the rest of the year. According to Digitas executives, Delta Air Lines and AT&T have both signaled to the agency they will reduce their budgets. The company expects the layoffs to trim $6 million in costs and boost its bottom line enough to meet 2004 guidance.
Web marketing firm DigitalGrit hired Aimee Kessler Evans as marketing manager. Kessler Evans worked for MarketingSherpa as director of marketing and public relations. She was that company’s first hire. She also held posts with PFS Marketwyse, Phillips Group InfoTech and George Street Playhouse.
“She will be particularly helpful in expanding DigitalGrit’s leadership role within the search engine marketing industry,” said Scott Delea, senior VP and general manager of DigitalGrit.
Interactive marketing firm Schipul promoted Lauren Hall to director of search engine marketing. Prior to joining Schipul, Hall was Web development programmer for Satterfield & Pontikes Construction and merger and acquisition research specialist for VerticalNet.
Squeaky Wheel Media launched a new online presence for client Caliper, a management consulting firm. The site features information on hiring, company development, team building and organizational concerns; and it introduces viewers to Caliper’s key evaluation tool.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.