Digitas laid off 50 after reporting two major clients were reducing their ad spend for the rest of the year. According to Digitas executives, Delta Air Lines and AT&T have both signaled to the agency they will reduce their budgets. The company expects the layoffs to trim $6 million in costs and boost its bottom line enough to meet 2004 guidance.
Web marketing firm DigitalGrit hired Aimee Kessler Evans as marketing manager. Kessler Evans worked for MarketingSherpa as director of marketing and public relations. She was that company’s first hire. She also held posts with PFS Marketwyse, Phillips Group InfoTech and George Street Playhouse.
“She will be particularly helpful in expanding DigitalGrit’s leadership role within the search engine marketing industry,” said Scott Delea, senior VP and general manager of DigitalGrit.
Interactive marketing firm Schipul promoted Lauren Hall to director of search engine marketing. Prior to joining Schipul, Hall was Web development programmer for Satterfield & Pontikes Construction and merger and acquisition research specialist for VerticalNet.
Squeaky Wheel Media launched a new online presence for client Caliper, a management consulting firm. The site features information on hiring, company development, team building and organizational concerns; and it introduces viewers to Caliper’s key evaluation tool.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.