WebAdvantage.net promoted David Cease to director of agency operations. The strategic search marketing and online advertising agency created the new position for Cease.
Access 360 Media named Bill Powers EVP of network advertising sales. The youth oriented media network hired Powers away from Traffic.com, where he was an original member of its Media Division, Traffic Pulse Networks.
Special Ops Media created an interactive campaign for ThinkFilm’s “The Ten.” The interactive advertising agency created the publicity campaign for the film starring Paul Rudd, Jessica Alba and Winona Ryder.
Meow Mix tapped Agency.com to create a new Web site. The interactive agency used interactive video to promote the cat food brand through the site.
Scripps Networks Interactive hired one executive and promoted another. The network hired Bob Madden as vice president, interactive marketing and promotion, and promoted Andrea Facini to vice president of product design.
Mobile Phone Applications (MoPhap) hired four execs and partnered with RealTechNetwork. The mobile ad server and publisher network hired Theresa Chin as chief financial officer, Charles Davies as lead software engineer, Bill Burrell as vice president, ad operations and Matt Drobnak as system administrator. RealTechNetwork will also utilize MoPhap’s SparkMobile ad serving platform and join MoPhap’s mobile publisher network.
ON Networks named Allan Grafman to its board of directors. Grafman is president of All Media Ventures and an operating partner of Mercury Capital Partners, a private equity fund investing in media, entertainment and internet ventures.
NetShelter signed Sitepoint.com to its Branded Network. The technology vertical network is now the exclusive ad representative of display ad inventory on Sitepoint.com.
Q Interactive re-upped with Didit. The search engine marketing firm will continue to manage SEM campaigns for Q Interactive.
EPrize hired Jeffrey Ershler and Joe Keller as vice presidents. The interactive promotions firm named Ershler as vice president, mousetrap, and Joe Keller as vice president, technology operations.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.