Grey Global Group named James Heekin chairman and CEO of its global advertising arm, Grey Worldwide. Heekin helmed Euro RSCG Worldwide from 2004 until resigning earlier this month. He was responsible for the launch of Euro RSCG 4D.
Amazon will offer SEM services from Efficient Frontier to its retail clients. Existing retailers include Diane Von Furstenberg and Target Stores.
The Henry Brent Company/Resort Gaming Group tapped Geary Interactive to handle online marketing for its Lady Luck casino and hotel. The assignment includes an online reservation system, a “players’ club” site experience and interactive marketing efforts.
Digital marketing firm Ciceron promoted Rob Silas to president. Silas joined in 2004 as VP of business development.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more