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    Execs & Accounts for August 19, 2005

    Heekin to helm Grey Worldwide; Amazon offers retail clients SEM services from Efficient Frontier.

    Author Date published August 19, 2005 Categories

    Grey Global Group named James Heekin chairman and CEO of its global advertising arm, Grey Worldwide. Heekin helmed Euro RSCG Worldwide from 2004 until resigning earlier this month. He was responsible for the launch of Euro RSCG 4D.

    Amazon will offer SEM services from Efficient Frontier to its retail clients. Existing retailers include Diane Von Furstenberg and Target Stores.

    The Henry Brent Company/Resort Gaming Group tapped Geary Interactive to handle online marketing for its Lady Luck casino and hotel. The assignment includes an online reservation system, a “players’ club” site experience and interactive marketing efforts.

    Digital marketing firm Ciceron promoted Rob Silas to president. Silas joined in 2004 as VP of business development.

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