The Wall Street Journal Online is now using Trafficmac’s Queue Management System (QMS) to streamline its online ad operations. QMS automates and streamlines placement, optimization, trafficking and billing of ads. “QMS allows us to centralize all documents involved in an online advertising campaign, capture the data on them and keep them updated through the full life cycle of the campaign,” said Michael Healey, advertising services manager for the Online Journal.
Following its acquisition of Decide Interactive, 24/7 Real Media named Decide’s CEO to a new post. Keith Lambert will be the company’s new president of Australian operations and senior vice president of global search solutions.
ExactTarget added 66 organizations to its client list in July. Among the email marketing firm’s new customers are Booth Creek Resorts, Davis-Anderson Merchandising, Online Trading Academy, Pinpoint Interactive Media and PlattForm Advertising.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more