Execs & Accounts for August 20, 2004

The Wall Street Journal Online is now using Trafficmac’s Queue Management System (QMS) to streamline its online ad operations. QMS automates and streamlines placement, optimization, trafficking and billing of ads. “QMS allows us to centralize all documents involved in an online advertising campaign, capture the data on them and keep them updated through the full life cycle of the campaign,” said Michael Healey, advertising services manager for the Online Journal.

Following its acquisition of Decide Interactive, 24/7 Real Media named Decide’s CEO to a new post. Keith Lambert will be the company’s new president of Australian operations and senior vice president of global search solutions.

ExactTarget added 66 organizations to its client list in July. Among the email marketing firm’s new customers are Booth Creek Resorts, Davis-Anderson Merchandising, Online Trading Academy, Pinpoint Interactive Media and PlattForm Advertising.

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