Execs & Accounts for August 22, 2005

Online marketing services provider Bluestreak has named former Infospace exec Elaine Haney SVP of products and services. Haney will lead product management for Bluestreak’s integrated email marketing, ad serving, and search marketing platform. She previously served as VP of marketing of Switchboard before it was acquired by Infospace. Afterwards, she became GM.

Accipiter Solutions will provide its ad serving solution to Clear Channel’s Interactive Television Division. Clear Channel has licensed AdManager and an XML Integration Module, which aided in migrating its 1,000 existing campaigns to the new system. The XML module will also be used in the future to allow advertisers to create a Web-based payment system.

Interactive promotions agency ePrize won 27 new major-brand clients in the first half of 2005, including Toyota, Kodak, Disney, MTV Networks, NBC Universal, and Nissan. The company’s revenue for the period rose 84 percent over the first half of 2004, reaching $13.8 million for the first six months of 2005. The company has added 86 new employees this year.

Online auto classifieds publisher AutoTrader.com will continue to sponsor ABC’s “Monday Night Football.” The company has sponsored the show’s post game report, and run :30 spots during games, for the past two years. AutoTrader will use the airtime to promote itself to consumers, hoping an increase in its audience will help it draw automotive ads away from newspapers.

Havas’ media-buying unit MPG named Ellen Comley as SVP and managing director of its Boston office. Comley was previously VP and managing director of the San Francisco office of WPP’s Mediacom.

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