Execs & Accounts for August 25, 2003

Terra Lycos has redesigned its InSite Search Engine Marketing site.

The new interface introduces several enhanced tutorial areas that attempt to educate both site owners and advertisers. These include an “Introduction to Search Engine Marketing” section and a “How Search Works” area.

“Managing these campaigns can be a daunting and very time-consuming task,” said Tom Wilde, global manager of search services for Terra Lycos. “Our goal with the new Lycos InSite interface is to educate advertisers and site owners on how paid inclusion works.”

Search marketer and inclusion pioneer LookSmart has hired a new chief financial officer.

William Lonergan served most recently as chief financial officer of Tacit Knowledge Systems, prior to which he was a senior partner at KPMG LLP, where he spent 20 years assisting companies within the firm’s auditing and consulting practices.

“Bill’s diverse experience with hundreds of fast growing technology companies through his impressive career at KPMG made him stand out among the pool of exceptional candidates we considered,” said Jason Kellerman, CEO of LookSmart.

24/7 Real Media has expanded its Sports Channel, adding some of the Web’s most popular sports sites. The company recently signed ad representation contracts with Golf Digest, NHL.com, Official College Sports Network (OCSN), and CDM Fantasy Sports.

“We are excited to partner with 24/7 Real Media to increase our advertising reach through its alliance of top sports properties,” said Todd Wilson, director of business development for OCSN.

Automotive engineering firm Cosworth Racing has tapped Global Beach to create and manage a portal that will enhance Cosworth’s brand while assisting its sales, marketing and PR efforts.

“By partnering with Global Beach, we will be able to provide our customers with a fully functional, robust and streamlined online service,” said Brendan Connor, CEO of Cosworth Racing said.

For more breaking news on account action and executive moves, visit ChannelSeven.com

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