The Miller Group created an integrated campaign for SoCal women’s sports apparel shop Sporteve. The campaign’s online component includes a Web site featuring community-building efforts like workshop and event details; continued enhancements are planned. The agency also deployed grass roots efforts to generate link exchanges with organizations of interest.
Ad network Gorilla Nation has added movie trailer site VideoDetective and music video and social networking site SingingFool to its roster of video publisher partners. The network offers pre-roll ads and has strengths in reaching the young male demographic through sites including TeenHollywood.com and Rock.com.
Marketing services firm T3 (The Think Tank) has brought on ex-Y&R exec Glen Sheehan as a group creative director. In his new role, Sheehan will head up T3’s Dell creative team, in addition to serving other accounts and working on strategic projects. Sheehan previously worked as creative director at Young & Rubicam Brands/Wunderman in Irvine, California, and executive creative director at AKQA in San Francisco.
IAC/InterActiveCorp’s Ask.com has hired Chuck Geiger as executive VP of technology and engineering. Geiger is charged with managing Ask.com’s site engineering, IT and operations, quality assurance, data engineering, and program management, as well as overseeing engineering for free news reader service Bloglines. Geiger recently served in executive positions at PayPal and eBay.
JUXT has developed a Coca-Cola Football Trivia Game that tests football history knowledge and tracks scores on a weekly basis within a dynamic banner unit. New questions are automatically uploaded to the banner daily. The advergame is running on sites including ESPN, Yahoo! Sports and Fox Sports.
RSS marketing firm Pheedo has signed on a number of new publisher and network clients to use its RSS ad management systems. They include Gear Live, RealTechNews, and blogging networks b5media, Blog Critics, Creative Weblogging, and Geeks with Blogs.
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