Execs & Accounts for August 29, 2007
Google CFO to retire; StrongMail hires Tricia Robinson-Pridemore to head market and product strategy.
Google CFO to retire; StrongMail hires Tricia Robinson-Pridemore to head market and product strategy.
Google CFO George Reyes will soon retire. Reyes helped ferry the company through its IPO and a series of aggressive acquisitions during his more than five years there. He’ll stay on to assist in the search for a successor.
StrongMail Systems hired Tricia Robinson-Pridemore as VP of market and product strategy. She was previously SVP of marketing at Premiere Global Services.
Office Depot tapped mobile media firm go2 to support a mobile marketing initiative. Visitors to a go2-powered mobile site for Office Depot will be able to find a store location or request information about new products.
Mobile marketing firm MangoMobile named Jamie Wells to oversee operations at the Dallas-based firm’s new offices in New York. Wells’s title is VP of strategy and client services. He was previously head of business development at mobile ad firm MoPhap.
Codemasters tapped IGA Worldwide for in-game ad representation. IGA will deliver both dynamic and static ads into future titles from the publisher, which is focused on the racing genre. IGA’s racing “vertical” reaches “several million” users, the company said. It’s total self-reported reach is above 10 million.
Crispin Porter + Bogusky has subscribed to TiVo’s Stop||Watch ratings service. Stop||Watch is a program and commercial ratings research product tracking commercial viewing patterns in both live and time-shifted TV content.
Sugar Publishing named Lauren Zalaznick, president of Bravo Media, to its board of directors. Other members include Michael Moritz, partner at Sequoia Capital, and Jonathan Kaplan, CEO of Pure Digital Technologies.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article