The Direct Marketing Association named Michael Aronowitz to head its subsidiary, the Association for Interactive Marketing, as director. Since 2002, Aronowitz has worked for Monster Worldwide, heading monster.com and monstermoving.com as director of business development. Earlier he was president of Zmichaels and its B-to-B outgrowth saleoutlet.com.
“He has experience in morphing a direct mail business into an online marketing start-up as well as directing development and relations for one of the world’s leading interactive marketers. His broad range of experience makes him the ideal individual to take on the responsibility of this position,” said Matt Blumberg, chair of the AIM executive search advisory committee and CEO of Return Path.
The RNC tapped ElectionMail Technologies to launch a Web page featuring animated missives from RNC chairman Ed Gillespie. Available through the main GOP site, the content integrates an animated talking head version of Gillespie with audio taken from speeches and press comments. The rich media technology comes from Oddcast.
Technology publisher TechTracker will use Tacoda’s Audience Management System to package audience segments it can pitch to advertisers. Tech Tracker’s network includes VersionTracker, MacFixIt, TechSpot, Computing.net and BetaNews.com.
“We have seen how well targeted campaigns that use Tacoda’s AMS have been working for advertisers, and we are excited to be the first technology publisher to offer this capability,” said TechTracker CEO Ralph Risch.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.