The Direct Marketing Association named Michael Aronowitz to head its subsidiary, the Association for Interactive Marketing, as director. Since 2002, Aronowitz has worked for Monster Worldwide, heading monster.com and monstermoving.com as director of business development. Earlier he was president of Zmichaels and its B-to-B outgrowth saleoutlet.com.
“He has experience in morphing a direct mail business into an online marketing start-up as well as directing development and relations for one of the world’s leading interactive marketers. His broad range of experience makes him the ideal individual to take on the responsibility of this position,” said Matt Blumberg, chair of the AIM executive search advisory committee and CEO of Return Path.
The RNC tapped ElectionMail Technologies to launch a Web page featuring animated missives from RNC chairman Ed Gillespie. Available through the main GOP site, the content integrates an animated talking head version of Gillespie with audio taken from speeches and press comments. The rich media technology comes from Oddcast.
Technology publisher TechTracker will use Tacoda’s Audience Management System to package audience segments it can pitch to advertisers. Tech Tracker’s network includes VersionTracker, MacFixIt, TechSpot, Computing.net and BetaNews.com.
“We have seen how well targeted campaigns that use Tacoda’s AMS have been working for advertisers, and we are excited to be the first technology publisher to offer this capability,” said TechTracker CEO Ralph Risch.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
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