The Direct Marketing Association named Michael Aronowitz to head its subsidiary, the Association for Interactive Marketing, as director. Since 2002, Aronowitz has worked for Monster Worldwide, heading monster.com and monstermoving.com as director of business development. Earlier he was president of Zmichaels and its B-to-B outgrowth saleoutlet.com.
“He has experience in morphing a direct mail business into an online marketing start-up as well as directing development and relations for one of the world’s leading interactive marketers. His broad range of experience makes him the ideal individual to take on the responsibility of this position,” said Matt Blumberg, chair of the AIM executive search advisory committee and CEO of Return Path.
The RNC tapped ElectionMail Technologies to launch a Web page featuring animated missives from RNC chairman Ed Gillespie. Available through the main GOP site, the content integrates an animated talking head version of Gillespie with audio taken from speeches and press comments. The rich media technology comes from Oddcast.
Technology publisher TechTracker will use Tacoda’s Audience Management System to package audience segments it can pitch to advertisers. Tech Tracker’s network includes VersionTracker, MacFixIt, TechSpot, Computing.net and BetaNews.com.
“We have seen how well targeted campaigns that use Tacoda’s AMS have been working for advertisers, and we are excited to be the first technology publisher to offer this capability,” said TechTracker CEO Ralph Risch.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.