The Direct Marketing Association named Michael Aronowitz to head its subsidiary, the Association for Interactive Marketing, as director. Since 2002, Aronowitz has worked for Monster Worldwide, heading monster.com and monstermoving.com as director of business development. Earlier he was president of Zmichaels and its B-to-B outgrowth saleoutlet.com.
“He has experience in morphing a direct mail business into an online marketing start-up as well as directing development and relations for one of the world’s leading interactive marketers. His broad range of experience makes him the ideal individual to take on the responsibility of this position,” said Matt Blumberg, chair of the AIM executive search advisory committee and CEO of Return Path.
The RNC tapped ElectionMail Technologies to launch a Web page featuring animated missives from RNC chairman Ed Gillespie. Available through the main GOP site, the content integrates an animated talking head version of Gillespie with audio taken from speeches and press comments. The rich media technology comes from Oddcast.
Technology publisher TechTracker will use Tacoda’s Audience Management System to package audience segments it can pitch to advertisers. Tech Tracker’s network includes VersionTracker, MacFixIt, TechSpot, Computing.net and BetaNews.com.
“We have seen how well targeted campaigns that use Tacoda’s AMS have been working for advertisers, and we are excited to be the first technology publisher to offer this capability,” said TechTracker CEO Ralph Risch.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more