Execs & Accounts for August 31, 2007

Pontiac tapped Rovion to help drive awareness of its scholarship program on Pontiac.com/NCAA and its sponsorship of the NCAA. A campaign beginning August 30 features video versions of ESPN College GameDay hosts Chris Fowler, Lee Corso and Kirk Herbstreit on several college sports-related sites.

Burt’s Bees tapped Avenue A/Razorfish to develop a microsite based on use of the term “natural” in personal care product labels. The site seeks to educate visitors that use of the label for marketing purposes is unregulated, and calls for an industry standard definition.

Forbes.com is using Visual Sciences for customer analytics, Web metrics and interactive data visualization. In addition, the analytics firm’s Visual Site product will provide some segmentation based on behavioral or other visitor attributes.

Humor news publisher The Onion named Dan Dressel to its southwest sales team. Dressel was previously senior southwest sales director for rich media ad firm EyeWonder. He’ll report to Onion National Sales Director Peter Teese.

EnviroMedia Social Marketing won two assignments. Ocean Conservancy hired the firm to help it advocate around over-fishing issues. Acequia will use EnviroMedia for B2B marketing of its irrigation management products.

Empower MediaMarketing in Cincinnati hired Alison Langenbahn as digital strategist. She joins from Whittmanhart Interactive in Cincinnati.

Brickfish launched a CGM contest for music label Verve. The “Design a Tour Poster for Ledisi” campaign invites fans to create a tour poster for the R&B singer.

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