More NewsExecs & Accounts for December 11, 2006

Execs & Accounts for December 11, 2006

Organic promotes George, Camp; iCrossing adds three in New York; New Motion hires VP of online media

Organic promoted two execs to lead its global and San Francisco teams. Quentin George, currently Organic’s SVP and managing director of Organic’s San Francisco and Los Angeles offices, will take on a new company-wide role as SVP and chief of corporate development. Taking George’s San Francisco and L.A. GM duties will be Bill Camp, currently SVP and managing director of Organic’s Detroit office. Chuck Russo, Organic’s current EVP and chief client development officer, will serve as acting managing director of the Detroit office, resuming a role he held previously.

Search and digital marketing agency iCrossing made three senior staff appointments in its New York office. Ian Baer, formerly of TBWA’s Tequila, has been named managing director; Christopher Marquardt, formerly of Organic, is now VP client services; and Lance Williams, formerly of Agency.com, is business development director.

Daniel Starr has been named to the newly created position of VP of online media for digital entertainment company New Motion. Starr will oversee all online media activities — including media buys, trend assessment, search engine optimization, tracking and analysis — for New Motion’s MobileSidewalk, RingtoneChannel and Bid4Prizes divisions.

Social media consultant and former TechCrunch blogger Marshall Kirkpatrick has joined user-generated media syndication start-up Splashcast as director of content. He will serve as executive producer and evangelist, taking responsibility for SplashCast’s overall media strategy. Splashcast’s service is expected to launch in January.

Local media buying firm Centro has added Grace Briscoe to its sales team as an account executive. Briscoe, formerly head of sales strategy and senior account manager at OnMilwaukee.com, will be based in New York.

Ad serving technology provider Accipiter Solutions has added Auto Trader as a U.K. client. Auto Trader is Europe’s largest automobile-focused Web site and ranks as the fourth largest site overall in the U.K.

Pharmaceutical and healthcare marketing services provider ROI2 has named Peter Ruckdeschel to the position of business development manager. ROI2 provides marketing intelligence and data on thought leaders in the medical community though its Web portal. Previously, Ruckdeschel worked as an account executive with two New Jersey-based IT consulting firms: TechLine, and Solution Quest.

Marketing communications firm LeapFrog Solutions has been tapped to design and implement a Web site for the new federal Richard Nixon Presidential Library and Museum. In early 2007, the privately operated Nixon Library and Birthplace in Yorba Linda, Calif., will be transformed into the Richard Nixon Presidential Library and Museum, operated by the National Archives and Records Administration.

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