Execs & Accounts for December 19, 2003
OgilvyInteractive recruits Lot21 founder to direct New York operations; Tribesoft wins a housewares client; Medical list manager MMS makes a hire.
OgilvyInteractive named Eric Wheeler executive director of its New York operations, a new position at the agency.
Wheeler co-founded digital marketing firm Lot21, where he served as president and COO until 2002, when it was acquired by Carat Interactive. During the early to mid-nineties, he held marketing posts with Young & Rubicam and Andersen Lembke.
“His client-driven solutions have encompassed a fully integrated view of one-to-one marketing, making him an ideal leader for our 360 degree approach to branding,” said Carla Hendra, CEO of OgilvyOne.
Home accessories retailer CHiA’SSO tapped Tribesoft to develop an email marketing strategy and campaign for the first quarter 2004. Tribesoft will architect an HTML email strategy covering new product announcements, seasonal promotions, and loyalty discounts.
Healthcare list manager Medical Marketing Service hired Kathy Laudani as a business development representative, managing mailing lists and the firm’s physician broadcast email service. Her former posts include a stint as group media director of Abelson-Taylor and one as president of KL Media Services.
