Execs & Accounts for December 21, 2007
Starcom's Pixel gains central role at SMG; Warner Bros. Home Entertainment Group taps Quinn for interactive sales; Neiman Group taps Campbell for online/offline role.
Starcom MediaVest Group (SMG) reorganized to take better advantage of Pixel, an online creative shop which had primarily servied Starcom USA. Pixel, which employs 25, will now service all the SMG brands, including StarLink/Spark and Tapestry. Its recent output has included work for PetSmart, Walgreens, ESPN, Alamo, H&R Block, LEGO, Western Union and National Car Rental.
Warner Bros. Home Entertainment Group promoted John Quinn to executive vice president, worldwide operations, Warner Bros. Interactive Entertainment (WBIE). Quinn will oversee global sales and distribution for WBIE. Separately, Warner Home Video named Richard Siao as SVP, sales planning & operations.
Neiman Group promoted Matt Campbell to director of offline innovations. The agency created the position for Campbell, and tasked him with developing podcasts, interactive video presentations, Web videos and online media for clients.
PopularMedia named Bob Tekiela vice president of engineering. The marketing firm hired Tekiela from Sapient, where he was VP of technology.
Mobile community MocoSpace signed with Nokia for mobile advertising.
Studiocom redesigned the Baskin-Robbins Web site. The ice cream company tasked its agency of record with adding features like the Flavor Navigator and The Deep Freeze to the site.
Virgin America named Carat as its search marketing agency of record. The airline officially launched in August 2007.
Pernod Ricard tapped Aegis Media for media planning and buying. The alcohol company tasked Aegis Media with international efforts, while Carat handles the U.S. portion of the account.
Internet video and youth entertainment network GoFish appointed Jim Moloshok executive chairman of its board of directors.
